Prepare: Marks and Spencer have partnered with Bella Freud twice, but this time they are going with a complete drop.
The release date is 16 October 2025, online and in select stores, and is more than just sweaters.
Imagine high-end loungewear, custom jackets, bedding, candles, home goods – and even matching PJs for the entire family.
What’s New & What to Expect
Returning signature slogan knits are printed with slogans such as Wham Bam, Dance, or Kind in 100% cashmere, pure wool, and recycled wool.
Custom-made and specials will feature a pair of velvet suit trousers, large coats, and silk shirts paired with your graphic knits.
Homeware and interiors introduce new products: perfumed candles, diffusers, cushions, bed sets, and others.
Family sets and loungewear have cozy PJs in men, women, kids, and babies – as well as socks and even a pet.
Size & Price Info
- Knitwear: XS–XL; full collection 6–24 (short/regular/long)
- PJs: women 6–22, men S–XXXL, kids 3–10, baby 0–3
- Bedding: single to super king
- Price range: £10 home nibble bowls up to £300 recycled wool coat
Why This Collab Is Exciting
Bella Freud claims she wanted to plan this line based on entertaining at home, saying you can imagine how your guests will be delighted with the tiny details.
Its move into homewares is a natural extension and provides customers with more ways to add Bella flair to any part of life.
M&S womenswear director Maddy Evans explains that the initial joint venture was so successful it was a no-brainer.
Her brand concentrated on luxe fabrics, including cashmere, silk, and velvet, and expanded the range to include family and home products.
Major Warning
The previous release sold out quickly – some items disappeared within hours.
If you want them, act fast!
